Treviso International Saxophone Festival: a ribbon that changes shape every edition
The communication plan for the first edition, in 2022, and the festival website, updated edition after edition up to the fifth.
In short
Treviso International Saxophone Festival is a festival of masterclasses, concerts and exhibitions devoted to the saxophone, founded in Treviso, Italy, in 2022 under the artistic direction of Luis Lanzarini. Opificio Lamantini Anonimi handled the communication plan for the first edition and builds the trevisosaxophonefestival.com website, updated every edition up to the fifth, in 2026.
Project facts
- Client
- Treviso International Saxophone Festival, artistic direction Luis Lanzarini
- Location
- Treviso, Italy
- Sector
- Culture, music, festivals
- Editions
- 1st in 2022, 5th in 2026
- Period
- Since 2022 – ongoing
- Services
- Communication plan for the first edition (posters, totems, programme, invitations, tickets, merchandise, social media), website and update for every edition
- Website
- trevisosaxophonefestival.com
Summer 2022. A new festival arrives in Treviso, devoted to a single instrument. It has no audience yet: it has five days and a whole city to fill. We started from a ribbon with a name written on it. Then we set it moving: on walls, on totems, on wrists, on screens.
The starting point
Where was the Treviso International Saxophone Festival starting from?
From zero. A first edition, five days in July, Italian and international teachers, guests, exhibitors, concerts in the city’s historic venues. The website introduced it like this: after ten years of the festival in Pontebba, a new chance for enthusiasts, scholars, teachers and students to go deeper and share.
The first edition visual and, on the right, the poster with the programme.
How do you make a festival recognisable before it exists?
With a single sign. The festival name runs along a white ribbon and draws a saxophone. Around it, gold shapes on black, like molten brass.
Treviso International Saxophone Festival is a long name. On the ribbon that is not a problem: the longer it is, the more the ribbon turns. The curve of the mouthpiece, the body, the bell. The instrument is there, but nobody drew it.
Just two colours, black and gold. The gold has the grain of a brushstroke, like a saxophone’s metal under stage lights. The black leaves room for the ribbon.
The sign holds up to any crop. Tight on a detail it becomes a post, stretched vertically it becomes a story. On the festival’s Instagram profile the squares come back together into a single image.
The visual in portrait, for stories.
One sign, many crops
Details of the 2022 visual · scroll →
What does a festival need at its first edition?
Everything that goes out on the street and into people’s hands. The same ribbon, at every scale: from the poster to the wristband.
The poster puts everything on one page: dates, teachers, guests, programme, patrons. The totem takes it into the square. The folded programme puts it in your pocket.
For the opening concert, Wednesday 6 July in the Salone dei 300 on Piazza dei Signori, there is a real invitation: card, black envelope, gold sticker. Then numbered tickets and wristbands, first edition T-shirts, tote bags, stickers.
A festival, small or large, is recognised by how consistent it is. Here every piece speaks with the same voice.
Poster, totem, tote bags and T-shirts from the first edition.
The invitation
Opening concert, 6 July 2022 · scroll →
Tickets and wristbands
Numbered, in white, black and gold
How does a festival stay recognisable when it changes every year?
The ribbon stays. The shape, the colour and the material change. Every year the ribbon draws the edition number.
From the third edition the ribbon stops drawing the saxophone and draws a number: a 3 in 2024, a 4 in 2025, a 5 in 2026. The festival name is always the same, and keeps running along it.
Around it, a different material every year. In 2024 a copper saxophone crumbling away. In 2025 glass drops. In 2026 liquid metal on an orange background. The website changes its background with them: sand, white, orange.
The ribbon of the 3rd, 4th and 5th editions.
2024 · 3rd edition
28 August – 1 September · “Non c’è due senza tre”
2025 · 4th edition
3 – 7 September · “Il quarto vien da sé”
2026 · 5th edition
2 – 6 September · with the first Everybody plays saxophone
In 2026 the festival also opens a day for everyone: Everybody plays saxophone, on 6 September, to play together with many other saxophonists.
Where does someone arriving in Treviso with a saxophone find everything?
In a website that changes its skin every edition and always keeps the same order: exhibitors, programme, teachers, guests, venues.
The trevisosaxophonefestival.com website was born with the first edition, in black and gold. Every year it receives the new materials: background colour, logo, visual, copy, programme, teachers, guests, exhibitors, venues, forms.
The structure stays, so returning visitors already know where to look. The programme scrolls day by day. Teachers and guests each have a biography. A round button always spins in a corner of the screen: download the registration form.
Then the finishing touches, edition after edition: a bold word in the home page copy, the line spacing of the programme, the space between one teacher and the next.
2022 · the first skin
Black, white and gold
2024 · sand
The 3rd edition on the website · scroll →
2026 · orange
The website today
The 2026 website, on desktop and on a phone.
Frequently asked questions
Treviso International Saxophone Festival and Opificio, in short.
Who built the Treviso International Saxophone Festival website?
Opificio Lamantini Anonimi, since the first edition in 2022. The trevisosaxophonefestival.com website is updated every edition with that year’s colour, visual and programme.
What did Opificio Lamantini Anonimi do for the festival’s first edition?
The communication plan for the first edition, in 2022: posters, programme, totems, invitations to the opening concert, tickets and wristbands, T-shirts, tote bags, stickers, social media and website, all in black and gold.
When and where does the Treviso International Saxophone Festival take place?
In Treviso, Italy, every year. The first edition ran from 6 to 10 July 2022, the fifth from 2 to 6 September 2026, with masterclasses, concerts, exhibitions and lectures in venues across the city.
Does Opificio Lamantini Anonimi work with festivals and cultural events?
Yes. Besides the Treviso International Saxophone Festival, it has worked with Euganea Film Festival since 2018 on its logo, art direction and website.