Opificio Bites
23 lug 2026
Vibe coding in production: wonders, disasters, house rules
Six months of code written largely by AI agents on Tuken, BP, and Blogger. What works, what's forbidden, what's a minefield. For non-developers: because vibe coding isn't a technical question, it's a business question.
20 lug 2026
5 summer reads — 2026 edition
Readings on business, branding, AI, and creativity that straighten your head for September. No LinkedIn bestsellers, no translated American essays. Five choices we made, in reading order.
16 lug 2026
#BraveHistories: Brunello Cucinelli, the brand that gave up marketplaces to control every square meter of its channel
From Solomeo, a medieval Umbrian village, one of Italy's most profitable fashion companies built an empire on a counterintuitive choice: control every sales point, no Amazon, no mandatory Farfetch. What it teaches us in 2026.
13 lug 2026
The founder's summer: 4 things to do in August that really weigh in September
No, 'recharging the batteries' isn't one of these. Four low-volume, high-impact jobs to do when the team runs at half speed and you have the one thing you lack the rest of the year: time to think.
09 lug 2026
#HardWords: RAG (Retrieval-Augmented Generation)
All AI vendors are proposing 'a RAG on your corporate documentation'. What it really means, when you really need it, and when they're simply selling you yet another trend.
06 lug 2026
5 AI experiments you can launch in a week (even from under the umbrella)
Five tactical pilots, quick ROI, no enterprise budget. For Italian SMEs that want to do AI seriously before September without convening a seven-person committee at a Lake Garda resort.
02 lug 2026
Brand on holiday 2026: 10 mistakes, 5 brilliant ideas, 1 Italian case
Summer is the litmus test of branding: those in good shape prove it even in August, those who aren't discover that the account manager's out-of-office is not enough to make a brand work. The summer appointment of the blog returns.
29 giu 2026
From SEO to GEO: the new map of organic visibility
Search, Answer, Generative. Three different engines, three different strategies. How we're reconfiguring client content to stay visible inside ChatGPT, Perplexity, and Gemini — without throwing away what works on Google.
25 giu 2026
AI Act phase 2: what changes for those who use (not develop) AI
The boring part of European regulation has entered force. It doesn't only concern the big players: it concerns your company, if you have in production a chatbot, a personnel selection tool, or a scoring system. Pragmatic guide.
22 giu 2026
Fundraising in Italy in 2026: between flight and return
The numbers of the first semester, where the money went, and why founders staying here are changing strategy. An honest picture of the ecosystem, told by those who watch Italian startups from inside and outside.
18 giu 2026
Brand voice in half a day: the template we actually use in the agency
No two-day workshop at a Lake Garda resort. Six questions, three exercises, a one-page document. And why it's often enough — especially if you're an SME that wants to stop writing like ChatGPT on default mode.
15 giu 2026
Cookieless came anyway. And nobody's talking about it.
Google changed its mind twice. Third-party cookies on Chrome formally still exist. Yet cookieless is already here — through Safari, Firefox, iOS, user choices. For an Italian e-commerce, everything has changed.
11 giu 2026
The prompt isn't the problem. It's the context.
For two years prompt engineering has been the central discipline of AI in business. Building BP and Tuken, we understood an uncomfortable thing: the prompt is the easy part. The hard part is deciding what to put in the model's context.
08 giu 2026
#BraveHistories: Loccioni, the silent brand of 450 people measuring the future of industry
In Angeli di Rosora, province of Ancona, a Marche family built an industrial measurement multinational without almost ever advertising. What their silent brand teaches us — and why we don't know it well enough in Italy.
04 giu 2026
#HardWords: Embedding
What a star map has to do with your company's internal search engine. The tech word that most often appears in quotes you receive and that almost no one really explains to you.
01 giu 2026
Founder mode is dead. Long live founder mode.
September 2024: Paul Graham writes a three-thousand-word essay that splits the startup ecosystem in two. Two years later, Italian startups that survived 2025 tell us a stranger truth than the one we expected.