Savi: a B2B brand under a new light
Rebranding and website for a maker of backlit, acoustic stretch ceilings. Six sectors, one identity, six different lights.
In short
Savi is a company based in Albignasego (Padua, Italy) that makes made-to-measure stretch fabric ceilings for light and acoustics. Opificio Lamantini Anonimi handled its complete rebranding and website: an identity inspired by light filtering through fabric, with a shared foundation and a dedicated palette for each of the six sectors it serves. Tagline: “Under a new light”.
Project facts
- Client
- Savi s.r.l.
- Sector
- Stretch fabric ceilings: made-to-measure light and acoustics, B2B
- Location
- Albignasego (Padua), Veneto, Italy
- Sectors served
- Marine · Healthcare · Installations · Retail · Living · Ecclesiastical
- Period
- 2022 – 2024
- Services
- Complete rebranding, sector-based identity system, website, social media, partner newsletter, brochure
- Tagline
- Under a new light
- Website
- saviweb.com
A Savi ceiling does one simple thing: it lets light pass through fabric. That’s where the brand was born. There is only one light, but it changes colour depending on what it passes through. Savi does the same with its clients, from ships to churches.
The starting point
How do you build a brand for a company that speaks to different sectors?
Savi designs and installs made-to-measure light and acoustics for comfort: stretch fabric ceilings, backlit and sound-absorbing. Its clients live in worlds far apart from one another: shipyards, hospitals and spas, museums and showrooms, shops, private homes, places of worship.
Two wrong roads
And one to buildIt risked being generic: speaking to everyone in the same way, and so to no one.
It would have fragmented the identity: six different companies, none of them recognisable.
What happens when light passes through fabric?
It softens, takes on colour, becomes a gradient. That is what the Savi brand is made of.
The concept comes straight from the product: light filtered through fabric takes on colour and becomes a gradient. That is what a Savi ceiling does. The SAVI logo has elegant lettering and an English tagline: under a new light.
Who are a B2B company’s clients, really?
Before drawing, we lined up everyone who listens to Savi. Six worlds emerged, each with its own questions.
We mapped every product category that Savi’s contacts belong to, and grouped them into six sectors.
- 01Marine
heat-stretched and textile ceilings for shipbuilding - 02Healthcare
hospitals, swimming pools, spas - 03Installations
exhibitions, museums, showrooms - 04Retail
shops and supermarkets - 05Living
homes - 06Ecclesiastical
light and acoustics for places of worship
How do you adapt an identity without losing it?
The same foundation for everyone, a gradient for each. Clients recognise Savi, and see themselves in it.
A shared foundation: logo, typography, common principles. Then, for each sector, an extended palette of colours and gradients, like a different light filtered through the same fabric. Six sectors, six lights.
The six lights, one for each sector.
In the leaflet each sector has its own gradient next to its installations.
How does a B2B identity live over time?
On the website, on social media, in the partner newsletter. Years later, the light is still the same.
The saviweb.com website is organised by sector: each one has its own page and its own light. It is still online, with the tagline Under a new light on the home page.
Around the website: the stationery, the 2023 social media, the February 2024 newsletter for Savi partners and the 2024 brochure.
The saviweb.com website
Online, with the tagline on the home page
On smartphone, and in partners’ inboxes
Hover over a page to scroll it
On the right, the newsletter for Savi partners, February 2024.
Stationery
Business cards, notepads, envelopes
Social media
2023 · scroll →
Frequently asked questions
Savi and Opificio, in short.
Who designed the Savi “under a new light” brand?
Opificio Lamantini Anonimi, with a complete rebranding project and the saviweb.com website for Savi s.r.l. of Albignasego (Padua, Italy).
What idea is the Savi brand based on?
On light filtering through fabric and turning into gradients of colour: the same principle as the backlit stretch ceilings that Savi makes.
How do you build a B2B brand for clients in different sectors?
With a shared foundation and variations for each sector. For Savi, Opificio Lamantini Anonimi grouped the clients into six sectors and gave each one a palette of gradients.
Does Opificio Lamantini Anonimi do B2B branding?
Yes. Savi, a B2B maker of stretch ceilings for light and acoustics, is one example.