Logo, communication and storytelling for a maker of insulated vehicle bodies in Conselve, Italy. Then we went deeper, all the way into its processes.
In short
Isokit is a company based in Conselve (Padua, Italy) that has designed and built insulated bodies for temperature-controlled transport since 1992. Opificio Lamantini Anonimi handled its complete rebranding, website, digital and physical corporate identity, company profile and its stand at Transpotec 2026.
Project facts
Isokit has been building insulated vehicle bodies since 1992. It does it well, made to measure, for clients in twelve countries. Its logo, though, told the story of a smaller company than it really was. That’s where we started, in 2022. And we haven’t stopped since.
The starting point
A solid company, with a highly technical product and an international audience of dealers and manufacturers. And a logo that no longer matched what the company could do.
A logo that stands still suggests being behind the times, and that idea ends up attached to the company.From our presentation to Isokit, 10 June 2022
Sooner or later, a logo that stands still makes the company look still too. We changed shape, colour and type, but not the substance.
We began by explaining why brands evolve and what makes up an identity: shape, colour, typography, graphic system, tone of voice. Then, at the end of June 2022, came four concepts, each with its own type family and a palette built around Isokit’s green.
The chosen concept gave birth to the current logo and the tagline Isothermal Solutions. The brand guidelines followed in four releases, between January and March 2024.
Every concept was tested on vehicles, signs and paper before the choice was made.
A brand is measured in the details. On paper or on screen, it has to speak with the same voice.
Tags, bags, packaging, email signatures, materials for the sales network. The isokit.it website, the 2024 brand awareness campaign, social media. And a set of technical drawings of the vehicles, with the same line from the website to the trade fair.
We started from the end. From what matters most and is seen last: the satisfaction of the person who takes delivery of the vehicle.
From there we worked backwards, page by page, to 1992. All of Isokit is inside: the Isoshield panel, the six production steps, the 450 kW solar plant, the aerodynamic body tested with the University of Padua, the network in twelve countries.
One word holds the book together: accortezza, an Italian word for being shrewd, careful and far-sighted.
The contents, in reverse
A stand is not a shop window: it is the one moment when the client really walks into the brand.
Concept and design of the stand, graphics, gadgets, a dedicated email signature. Four videos for the screens: mission, company, production, products. And, for visitors, an AI-powered kiosk and an augmented reality experience.
Going deeper
Branding brought us close to Isokit. So, beyond the story, we also worked on how the company works.
What happens when a whole company learns to use AI in its own work?
No top-down lectures. In the classroom each department built its own assistants, on its own everyday problems: from weight distribution on vans to panel cutting plans.
Why can a process that works still be a risk?
If a process only works because someone “knows how it’s done”, it doesn’t work: it survives. Before writing a line of code we mapped it, step by step.
Mapping a flow is the most effective way to fix it, improve it and free it from depending on single people.
Frequently asked questions
The complete rebranding with the website, the digital and physical corporate identity, the company profile, the stand at Transpotec 2026, artificial intelligence training for the staff and an app for vehicle check-in and check-out.
Opificio Lamantini Anonimi, with the rebranding that began in 2022.
It starts from the end, from customer satisfaction, and works back to the company’s origins in 1992. It is in Italian and English.
Yes. For Isokit it mapped the flow of vehicles coming in and going out, and built the app that manages it.
Since 2022. The collaboration is still ongoing.
