Fantic: a coupon you can redeem from your phone
The web application that handles coupons on the purchase of Fantic Motor e-bikes. A small piece of a large company.
In short
Fantic Motor is an Italian maker of motorcycles and electric bicycles. In 2025 Opificio Lamantini Anonimi developed a web application for Fantic Motor to handle coupons on the purchase of e-bikes, and in the same year started the project for the website dedicated to its corporate welfare programmes.
Project facts
- Client
- Fantic Motor
- Sector
- Motorcycles and electric bicycles
- Period
- 2025
- Goal
- Make coupons on e-bike purchases immediate to use
- Services
- Web application, interface, copy; start of the welfare website project
Fantic Motor builds motorcycles and e-bikes. We did not work on its motorcycles, nor on its brand. We worked on one step: the one where a person who wants a new e-bike has to redeem their coupon.
The starting point
What was the problem?
A purchase incentive is a promise: this e-bike costs you less. But the promise only counts if the person who gets it can use it straight away, wherever they are, with nothing in between. The coupon lived outside the phone.
How long should it take to ask for a coupon?
The time it takes to read one screen. A headline, the promise, one button.
We built a web application for requesting and using coupons on e-bike purchases. It opens on a phone, at the moment it is needed.
The interface is vertical and says one thing: request your coupon now to buy a new e-bike. Below it, a single button. Everything else is the bicycle.
One screen, one promise, one button.
How does a company speak to its own people?
With a website that does not read like a memo.
In January 2025 we started the project for the Fantic website dedicated to its corporate welfare programmes: Welfare, well done. A place where employees find what the company offers, explained the way you explain things to a person.
From that stage we have the reference gathering — pages, motion, bikes in three dimensions — and the first draft of the welcome copy.
The first line written
Welcome copy, January 2025Welcome to the official Fantic site dedicated to corporate welfare projects for employees.From our first draft of the copy, January 2025
Frequently asked questions
Fantic and Opificio, in short.
What did Opificio Lamantini Anonimi do for Fantic Motor?
It developed a web application to handle coupons on the purchase of e-bikes, and started the project for the corporate welfare website.
Did Opificio Lamantini Anonimi work on the Fantic brand?
No. The work for Fantic Motor covered a web application and the start of an internal website project.
Does Opificio Lamantini Anonimi build web applications?
Yes. For Fantic Motor it built the coupon application for e-bike purchases.