Opificio Bites
13 ago 2026
AI in business: 18-month review and compass for 2027
Eighteen months of generative AI applied to Italian SMEs. What worked, what was hidden cost, where to invest in the next 12 months. The long-form closing of the summer — to re-read at Christmas to see if we got it right.
10 ago 2026
Seasonal brands: who knows how to use the emotional calendar (and who fakes it)
Mulino Bianco, Lavazza, and three Italian SMEs that made the calendar a brand asset, not a marketing cost. What they have in common — and why smart seasonality is a positioning move that Italian SMEs underrate.
06 ago 2026
#HardWords: Multimodal
When an AI model 'sees' beyond words: images, audio, video. What changes practically in customer service, e-commerce, manufacturing, and why the difference between text-only AI and multimodal AI is huge for many business cases.
03 ago 2026
The September pitch: 3 things to fix in August if you have a round in sight
Deck, narrative, numbers. What will change in the next six months among Italian investors — and what they'll ask you first if you open the conversation in September. A preventive checklist to do calmly now that there's no pressure yet.
30 lug 2026
The end of 'easy' SEO traffic: how to rebuild a realistic-driven plan
Keyword volumes have become unreliable indicators. Zero-click searches have eaten easy traffic. A methodology to redesign the content plan on intents, opportunity cost, and a new way to measure impact.
27 lug 2026
Minimal vs maximal: the 2026 trend in branding
While global big brands return to maximalism (colors, baroque hierarchies, exuberant illustrations), Italian SMEs continue to slip into anonymous minimal. Why, and what to do if you're noticing you're doing it too.
23 lug 2026
Vibe coding in production: wonders, disasters, house rules
Six months of code written largely by AI agents on Tuken, BP, and Blogger. What works, what's forbidden, what's a minefield. For non-developers: because vibe coding isn't a technical question, it's a business question.
20 lug 2026
5 summer reads — 2026 edition
Readings on business, branding, AI, and creativity that straighten your head for September. No LinkedIn bestsellers, no translated American essays. Five choices we made, in reading order.
16 lug 2026
#BraveHistories: Brunello Cucinelli, the brand that gave up marketplaces to control every square meter of its channel
From Solomeo, a medieval Umbrian village, one of Italy's most profitable fashion companies built an empire on a counterintuitive choice: control every sales point, no Amazon, no mandatory Farfetch. What it teaches us in 2026.
13 lug 2026
The founder's summer: 4 things to do in August that really weigh in September
No, 'recharging the batteries' isn't one of these. Four low-volume, high-impact jobs to do when the team runs at half speed and you have the one thing you lack the rest of the year: time to think.
09 lug 2026
#HardWords: RAG (Retrieval-Augmented Generation)
All AI vendors are proposing 'a RAG on your corporate documentation'. What it really means, when you really need it, and when they're simply selling you yet another trend.
06 lug 2026
5 AI experiments you can launch in a week (even from under the umbrella)
Five tactical pilots, quick ROI, no enterprise budget. For Italian SMEs that want to do AI seriously before September without convening a seven-person committee at a Lake Garda resort.
02 lug 2026
Brand on holiday 2026: 10 mistakes, 5 brilliant ideas, 1 Italian case
Summer is the litmus test of branding: those in good shape prove it even in August, those who aren't discover that the account manager's out-of-office is not enough to make a brand work. The summer appointment of the blog returns.
29 giu 2026
From SEO to GEO: the new map of organic visibility
Search, Answer, Generative. Three different engines, three different strategies. How we're reconfiguring client content to stay visible inside ChatGPT, Perplexity, and Gemini — without throwing away what works on Google.
25 giu 2026
AI Act phase 2: what changes for those who use (not develop) AI
The boring part of European regulation has entered force. It doesn't only concern the big players: it concerns your company, if you have in production a chatbot, a personnel selection tool, or a scoring system. Pragmatic guide.
22 giu 2026
Fundraising in Italy in 2026: between flight and return
The numbers of the first semester, where the money went, and why founders staying here are changing strategy. An honest picture of the ecosystem, told by those who watch Italian startups from inside and outside.